"A watch media company buying a microbrand is either the smartest vertical play in years or a messy conflict of interest waiting to happen." — S

"Stone dial's a first for Breitling, and pairing it with the DB5 connection feels earned rather than forced." — S

"Limiting it to 1,969 pieces is the obvious move, but Swatch knows exactly how to keep the queue going." — S

"Two Swatch Group dive watches fighting it out for your money, and honestly, you could do a lot worse than either." — S

"Rolex being owned by a charitable foundation is genuinely fascinating, and somehow it barely ever comes up." — S