"Stripping the weird out of the Freak feels like missing the point, but maybe that's how you sell more of them." — S

"Omega's lineup is sprawling enough now that a guide like this genuinely helps if you're just getting started." — S

"Strap changes exist, but sure, let's pretend you need a whole new watch for June." — S

"Mido's been making dive watches longer than most brands have existed, and the new case make it looks like they remembered that." — S

"Feels like asking whether you prefer Connery or Craig, and the answer says more about you than the watch." — S